Great camera work, attractive lighting, a riveting interview and a dynamic soundtrack – you have all the attributes of a successful video. But your product doesn’t sell, your employees don’t buy into the program, you don’t connect with your donors or your PR message isn’t received as you intended. What’s missing?
Every one of our project kick-off meetings starts with 3 simple questions:
1 – Who is your audience?
2 – What are you trying to communicate to this audience?
3 – What action do you want them to take after they’ve viewed the video?
These three simple questions help to focus us and our client so that we’re crafting the proper message for the appropriate audience with the desired end result in mind.
Any video we’ve produced that’s been less than successful has missed the target because we weren’t focused on the audience, message and outcome.
They’re three simple questions, but they’re essential.