A recent article on huffingtonpost.com questioned whether this commercial was the “Worst Marketing Strategy Ever?” In the spot, two scientists explain how the litter works better than others and mention that it’s made from corn.
Then they each eat a pinch of it from a beaker to underscore the point that it’s made from corn.
I think this is a very effective ad. It isn’t a sensational “Fear Factor” type of spot where people eat the litter after it’s been, ahem, scratched. It drives home the point that their litter is made from corn. It’s their differentiator. It’s what makes them unique and memorable.