A recent article on huffingtonpost.com questioned whether this commercial was the “Worst Marketing Strategy Ever?” In the spot, two scientists explain how the litter works better than others and mention that it’s made from corn.
Then they each eat a pinch of it from a beaker to underscore the point that it’s made from corn.
I think this is a very effective ad. It isn’t a sensational “Fear Factor” type of spot where people eat the litter after it’s been, ahem, scratched. It drives home the point that their litter is made from corn. It’s their differentiator. It’s what makes them unique and memorable.
What are you doing to make your company memorable?
I certainly IS memorable, and I agree with you… it’s not gross, it just makes the point in a surprising way. My only concern it is the slightly campy tone of the piece. After watching the video but before reading your post I was convinced that it was a spoof and not a real product.
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