Online video for PR
The ice storm that hit New Hampshire in December left 322,000 PSNH customers without power. While the line crews worked around the clock to restore power, the communications staff was working just as hard to keep the lines of communication open.
Our goal was to have a new story about the restoration effort for the public each day. We visited with line crews, customer service people, supply crews and PSNH's partners.
YouTube proved to be the easiest way to get an unfiltered message directly to the public. It really helped PSNH to get the word out about what they were doing.
Labels: chris conroy, heartwood media, online video, PR, psnh, video production, Youtube
posted by Chris Conroy @ 1:58 PM
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