Your Audience is like Soylent Green
I recently participated in a panel discussion for the NH Creative Club on the topic of Inbound Marketing. One of the tenets of inbound marketing
Expert advice and industry best practices
Tips for reading from a Teleprompter
Reading from a TelePrompter is a specific skill. It can be a bit daunting if you’re doing it for the first time. When you’re speaking
Making Video Work for Your Business – Why Use Makeup?
First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but
Making Video Work for Your Business – Video on the Web
Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for
Proof of Concept
The idea came out of a meeting with a client – how to share an experience from a person’s point of view. We had a
Six Clicks Under – Don’t Bury Your Video
Video on the web is often an afterthought. Let me rephrase that – where video is placed on a website is often an afterthought. I’ve
Heartwood’s Rapid Response Team
You’re the focus of all activity every four years. Candidates, hopefuls, handlers, supporters and press descend upon your college as the nation prepares for the
Size Matters (bigger isn’t always better)
Technology, social media and the web have changed the way we absorb information. Think about the last time a facebook friend or someone on LinkedIn
But I don’t have time to do marketing…
Face it – we’re all busy. When another responsibility has been added to your already overflowing plate, marketing is one of the last things on