Ask Chris
Why You Should Think Evergreen When Planning Videos
Many people tend to think about the immediate future – what’s coming up next? If you’re creating a video specific to a new product, service,
Expert advice and industry best practices
Ask Chris
20 Years of Video Changes, But It’s Still About the Messaging
Heartwood is taking a victory lap as we celebrate 20 years in the video production business. Video and how it’s used have come a long way
5 Questions to Ask Yourself Before You Do a Video
You’ve decided you need a video for your organization. You do your research, check out production companies and decide to call Heartwood for an estimate
Your Audience is like Soylent Green
I recently participated in a panel discussion for the NH Creative Club on the topic of Inbound Marketing. One of the tenets of inbound marketing
Build Yourself a Library
We’re a visual species. We respond to pictures. Think about how important visuals are to our communications. There’s a reason cat videos are so popular…
Why the “7 Minutes of Terror” Video Works
Even if you aren’t interested in the science behind the upcoming Mars landing, this video is a compelling story. It has all of the ingredients
Making Video Work for Your Business – Why Use Makeup?
First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but
Making Video Work for Your Business – Video on the Web
Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for
3 Simple Questions – the Keys to a Successful Video
Great camera work, attractive lighting, a riveting interview and a dynamic soundtrack – you have all the attributes of a successful video. But your product