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Why You Should Think Evergreen When Planning Videos
Many people tend to think about the immediate future – what’s coming up next? If you’re creating a video specific to a new product, service,
Expert advice and industry best practices
5 Questions to Ask Yourself Before You Do a Video
You’ve decided you need a video for your organization. You do your research, check out production companies and decide to call Heartwood for an estimate
Making Video Work for Your Business – Do I Need to Hire Actors?
Anyone that appears in your video is literally the “face” of your organization – the image you project to the world. When creating a video
How to Make a Viral Video
You can’t. What you can do is create a video that has the potential to go viral. What is a viral video, anyway? Is it
Making Video Work for Your Business – Why Use Makeup?
First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but
Making Video Work for Your Business – Video on the Web
Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for
Six Clicks Under – Don’t Bury Your Video
Video on the web is often an afterthought. Let me rephrase that – where video is placed on a website is often an afterthought. I’ve
Size Matters (bigger isn’t always better)
Technology, social media and the web have changed the way we absorb information. Think about the last time a facebook friend or someone on LinkedIn
Video for Social Media – Be Strategic
We all know that video is one of the most powerful communication tools available. And with sites like Facebook and YouTube, it’s easier than ever