Ask Chris
20 Years of Video Changes, But It’s Still About the Messaging
Heartwood is taking a victory lap as we celebrate 20 years in the video production business. Video and how it’s used have come a long way
Expert advice and industry best practices
Your Audience is like Soylent Green
I recently participated in a panel discussion for the NH Creative Club on the topic of Inbound Marketing. One of the tenets of inbound marketing
Build Yourself a Library
We’re a visual species. We respond to pictures. Think about how important visuals are to our communications. There’s a reason cat videos are so popular…
Making Video Work for Your Business – Do I Need to Hire Actors?
Anyone that appears in your video is literally the “face” of your organization – the image you project to the world. When creating a video
Making Video Work for Your Business – Why Use Makeup?
First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but
Six Clicks Under – Don’t Bury Your Video
Video on the web is often an afterthought. Let me rephrase that – where video is placed on a website is often an afterthought. I’ve
3 Simple Questions – the Keys to a Successful Video
Great camera work, attractive lighting, a riveting interview and a dynamic soundtrack – you have all the attributes of a successful video. But your product
What’s My Role?
Think of your next video as a feature film. Whether your video is for marketing & sales, training or motivation, each character in your video
The Importance of Being Genuine
We produce an opening video for the “Ten Best Companies” breakfast each year. It’s a great way to jumpstart the discussion about what really makes