5 Questions to Ask Yourself Before You Do a Video
You’ve decided you need a video for your organization. You do your research, check out production companies and decide to call Heartwood for an estimate
Expert advice and industry best practices
Why the “7 Minutes of Terror” Video Works
Even if you aren’t interested in the science behind the upcoming Mars landing, this video is a compelling story. It has all of the ingredients
How to Make a Viral Video
You can’t. What you can do is create a video that has the potential to go viral. What is a viral video, anyway? Is it
Making Video Work for Your Business – Why Use Makeup?
First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but
Making Video Work for Your Business – Video on the Web
Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for
Video for Social Media – Be Strategic
We all know that video is one of the most powerful communication tools available. And with sites like Facebook and YouTube, it’s easier than ever
YouTube is not a “type” of video
YouTube is a great way to deliver your video message. Without a carefully crafted message, your video will not meet your goals.
Online video for PR
The ice storm that hit New Hampshire in December left 322,000 PSNH customers without power. While the line crews worked around the clock to restore