Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for any type of marketing or outreach program. To find…
You’re the focus of all activity every four years. Candidates, hopefuls, handlers, supporters and press descend upon your college as the nation prepares for the next presidential campaign. How do you capitalize on the opportunity?…
The ice storm that hit New Hampshire in December left 322,000 PSNH customers without power. While the line crews worked around the clock to restore power, the communications staff was working just as hard to…
Think quick – what companies advertised during this year’s Super Bowl? Can’t name many, can you? If I’d paid $2.7 million for a thirty second spot, I wouldn’t be pleased. This year’s game was a classic…
I was talking to a designer recently about the creative process. Her favorite part of any project is brainstorming. I agree. It’s an opportunity to really think freely and play off each other’s ideas. We…
