Tips for Video Meetings
All of our face-to-face meetings have gone online. How can you make the most of this virtual situation?
5 Questions to Ask Yourself Before You Do a Video
You’ve decided you need a video for your organization. You do your research, check out production companies and decide to call Heartwood for an estimate (good decision!) Before we create an estimate and a plan…
Making Video Work for Your Business – Why Use Makeup?
First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but also affects how you feel on camera. In our interview…
3 Simple Questions – the Keys to a Successful Video
Great camera work, attractive lighting, a riveting interview and a dynamic soundtrack – you have all the attributes of a successful video. But your product doesn’t sell, your employees don’t buy into the program, you…
Heartwood’s Rapid Response Team
You’re the focus of all activity every four years. Candidates, hopefuls, handlers, supporters and press descend upon your college as the nation prepares for the next presidential campaign. How do you capitalize on the opportunity?…
But I don’t have time to do marketing…
Face it – we’re all busy. When another responsibility has been added to your already overflowing plate, marketing is one of the last things on your mind. Here’s the good news – the marketing people…
What’s My Role?
Think of your next video as a feature film. Whether your video is for marketing & sales, training or motivation, each character in your video has a role – and that’s a good thing. When…
Video for Social Media – Be Strategic
We all know that video is one of the most powerful communication tools available. And with sites like Facebook and YouTube, it’s easier than ever to get your video out. To get your message out…
YouTube is not a “type” of video
YouTube is a great way to deliver your video message. Without a carefully crafted message, your video will not meet your goals.