Many people tend to think about the immediate future – what’s coming up next? If you’re creating a video specific to a new product, service, or issue then timeliness is very important. But if you’re…
You’ve decided you need a video for your organization. You do your research, check out production companies and decide to call Heartwood for an estimate (good decision!) Before we create an estimate and a plan…
Anyone that appears in your video is literally the “face” of your organization – the image you project to the world. When creating a video you’re faced with an important decision. Do you use professional…
You can’t. What you can do is create a video that has the potential to go viral. What is a viral video, anyway? Is it a video of a laughing baby shot with an iPhone?…
First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but also affects how you feel on camera. In our interview…
Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for any type of marketing or outreach program. To find…
Video on the web is often an afterthought. Let me rephrase that – where video is placed on a website is often an afterthought. I’ve seen sites where the video is absolutely buried and difficult…
Technology, social media and the web have changed the way we absorb information. Think about the last time a facebook friend or someone on LinkedIn recommended an article. Did you read the entire article? My…
We all know that video is one of the most powerful communication tools available. And with sites like Facebook and YouTube, it’s easier than ever to get your video out. To get your message out…
