Many people tend to think about the immediate future – what’s coming up next? If you’re creating a video specific to a new product, service, or issue then timeliness is very important. But if you’re…
Heartwood is taking a victory lap as we celebrate 20 years in the video production business. Video and how it’s used have come a long way in that time. Every phase of video production has changed…
You’ve decided you need a video for your organization. You do your research, check out production companies and decide to call Heartwood for an estimate (good decision!) Before we create an estimate and a plan…
I recently participated in a panel discussion for the NH Creative Club on the topic of Inbound Marketing. One of the tenets of inbound marketing is that you’re creating content that captures people’s attention, driving…
We’re a visual species. We respond to pictures. Think about how important visuals are to our communications. There’s a reason cat videos are so popular… So it’s often surprising how few organizations document their big…
Even if you aren’t interested in the science behind the upcoming Mars landing, this video is a compelling story. It has all of the ingredients you want when you tell a story: interesting characters, great…
First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but also affects how you feel on camera. In our interview…
Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for any type of marketing or outreach program. To find…
Great camera work, attractive lighting, a riveting interview and a dynamic soundtrack – you have all the attributes of a successful video. But your product doesn’t sell, your employees don’t buy into the program, you…
