Many people tend to think about the immediate future – what’s coming up next? If you’re creating a video specific to a new product, service, or issue then timeliness is very important. But if you’re…
Heartwood is taking a victory lap as we celebrate 20 years in the video production business. Video and how it’s used have come a long way in that time. Every phase of video production has changed…
You’ve decided you need a video for your organization. You do your research, check out production companies and decide to call Heartwood for an estimate (good decision!) Before we create an estimate and a plan…
We’re a visual species. We respond to pictures. Think about how important visuals are to our communications. There’s a reason cat videos are so popular… So it’s often surprising how few organizations document their big…
Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for any type of marketing or outreach program. To find…
Technology, social media and the web have changed the way we absorb information. Think about the last time a facebook friend or someone on LinkedIn recommended an article. Did you read the entire article? My…
We all know that video is one of the most powerful communication tools available. And with sites like Facebook and YouTube, it’s easier than ever to get your video out. To get your message out…
