You can’t. What you can do is create a video that has the potential to go viral.
What is a viral video, anyway? Is it a video of a laughing baby shot with an iPhone? Is it a lipdub created by a school? Or is it an effort by a company to get you to buy their products? According to Wikipedia, ” A viral video is a video that becomes popular through the process of Internet sharing, typically through video sharing websites, social media and email.” That’s a pretty broad definition.
Maybe it’s more a case of “I know a viral video when I see it.”
So why do we share videos? Because they’re compelling – they’re appealing to us in some way. They make us laugh, they’re nostalgic, or they’re simply amazing. Think of a recent video you shared. I bet it included one of the following:
- A great concept
- A quirky character
- A humorous situation
- A catchy tune
- Something you don’t see everyday
By definition a viral video has to appeal to the masses. That’s great news if you’re a business. You need to reach a smaller group: your potential customers. If you know your audience well, have a great concept, quirky character or humorous situation you just might be able to pull off a video that goes viral.