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Business Banking with Passion commercial – Bank of New Hampshire

Bank of New Hampshire approached us to create a series of TV spots featuring their business customers. After some research and brainstorming, we came up with the “Pursue Your Passion” concept. Being a business owner is very demanding, and the customers we featured all have interesting and unique passions that allow them to get away and get some distance form work. Each commercial profiles a customer and an activity they enjoy (hiking, biking, flying), and tells how having a partnership with the bank frees them up to pursue their passion.

See the impact this spot had on Bank of NH’s brand awareness in this case study.

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