Three things make these TV spots for Dr. Sam’s Eye Care work:
- They show how important eyesight is to each person’s ability to enjoy their life
- The spots feature real people, talking about their own personal experiences
- There’s some dynamic visuals – archery, flying, racing.
That’s a pretty good recipe for success. The TV commercials are being supported by radio commercials about the same patients. Since the spots have aired Dr. Sam has been as busy as ever.