You’ve sent out your latest press release and you’re waiting for the queries to begin. And you’re waiting… and waiting…
It’s becoming harder and harder to get attention. There’s just so much information out there. And press releases can be pretty ho hum. One way to generate more interest in your message is to include a video with your PR.
A short video can paint a much clearer and more detailed picture than a press release. I’m not advocating abandoning the traditional press release. A video link on a release – or better yet, an embedded video in an electronic press release makes a much more compelling case for your company, your product, or issue.
You are using video to support your PR efforts, right? Of course you are. This is just one more way to get the word out to people who are hungry for good stories.
Click here to see how Cisco uses video in their latest release.
