Think quick – what companies advertised during this year’s Super Bowl?
Can’t name many, can you?
If I’d paid $2.7 million for a thirty second spot, I wouldn’t be pleased.
This year’s game was a classic (unless you’re a Patriot’s fan) – and viewers stayed with the game until the very end. That’s what advertisers hope for when they spend big bucks for their spots. And that $2.7 million just covers ad time for the spot. It doesn’t include the creative, the production, the special effects or talent fees (wonder what it costs to get Justin Timberlake to do a spot?)
So what’s wrong with these spots? To me, the focus is on making them memorable – cute concepts or special effects that don’t tie back to the product or brand. It seems that some advertisers forget that it’s all about making a connection – making people remember you, your company or your product.
I’m not opposed to funny spots. I loved the Bridgestone spots (would I have thought twice about running Richard Simmons over?) and thought they were some of the most successful.
What do you think? Did you enjoy the spots or do you want those thirty second chunks of your life back? Need to jog your memory? You can see all of the ads here.
