We all know that video is one of the most powerful communication tools available. And with sites like Facebook and YouTube, it’s easier than ever to get your video out. To get your message out requires a bit more planning.
If you’re thinking about incorporating video in your social media plan (and you should!), consider these three points.
- Think strategically – As with any media campaign, it’s essential to have a plan. What ideas or issues are you trying to highlight? What points are you trying to make? If your goal is to keep people coming back to your Facebook page, you’ll need to provide compelling content that supports your story on a regular basis.
- Plan your shoot – Think of the big picture. You may have one specific goal for your shoot, but be sure to ask more questions that can be edited for use throughout the coming months. Are you interviewing a customer for a testimonial about your product or service? Ask questions about your company’s customer service, their favorite story about using your product, or why you’re their favorite company. You can use these small snippets over time on your website, Facebook page, tweets, etc. Make the most of your time and your shooting budget.
- Know your audience – If you’re trying to show your corporate culture and want to capture some of the irreverence or personality of your team, a short fun video shot on a Flip camera is fine. If you’re trying to communicate a serious idea or if you’re reaching out for fund raising, a more polished video would most likely be more appropriate.
