With the introduction of smaller, inexpensive video cameras, more and more clients are shooting their own video. They’re not necessarily shooting entire productions, but grabbing quick interviews and getting a quick feel for an event.…
The ice storm that hit New Hampshire in December left 322,000 PSNH customers without power. While the line crews worked around the clock to restore power, the communications staff was working just as hard to…
During a recent kick-off meeting for a project, I was talking with a client about setting up phone interviews with current customers. I wanted to talk directly with some customers to find out what they…
You’ve sent out your latest press release and you’re waiting for the queries to begin. And you’re waiting… and waiting… It’s becoming harder and harder to get attention. There’s just so much information out there.…
Think quick – what companies advertised during this year’s Super Bowl? Can’t name many, can you? If I’d paid $2.7 million for a thirty second spot, I wouldn’t be pleased. This year’s game was a classic…
I was talking to a designer recently about the creative process. Her favorite part of any project is brainstorming. I agree. It’s an opportunity to really think freely and play off each other’s ideas. We…
It’s remarkable how often people misunderstand what we’re trying to say. You’d think we’re speaking entirely different languages, there’s so much miscommunication. In our business, pictures really tell the story. And communicating your idea with…
Chevy claims their recent Chevy Apprentice campaign is a huge success – 21,000 ads were created and the commercials were emailed over 40,000 times – not bad for a “viral marketing” campaign. Chevy asked people…
A client’s style guide is our bible when we’re working on motion graphics for a video, a menu for a client’s DVD – just about anything to do with design. But what if they don’t…
