With the introduction of smaller, inexpensive video cameras, more and more clients are shooting their own video. They’re not necessarily shooting entire productions, but grabbing… Read More »So you want to shoot it yourself…
The ice storm that hit New Hampshire in December left 322,000 PSNH customers without power. While the line crews worked around the clock to restore… Read More »Online video for PR
During a recent kick-off meeting for a project, I was talking with a client about setting up phone interviews with current customers. I wanted to… Read More »Marketing – it’s made of people!
You’ve sent out your latest press release and you’re waiting for the queries to begin. And you’re waiting… and waiting… It’s becoming harder and harder… Read More »PR – now with video!
Think quick – what companies advertised during this year’s Super Bowl? Can’t name many, can you? If I’d paid $2.7 million for a thirty second spot,… Read More »Super Bowl Ads 3 months later…
I was talking to a designer recently about the creative process. Her favorite part of any project is brainstorming. I agree. It’s an opportunity to… Read More »Brainstorming
It’s remarkable how often people misunderstand what we’re trying to say. You’d think we’re speaking entirely different languages, there’s so much miscommunication. In our business,… Read More »A Picture is worth…
Chevy claims their recent Chevy Apprentice campaign is a huge success – 21,000 ads were created and the commercials were emailed over 40,000 times –… Read More »Who Controls the Message?
A client’s style guide is our bible when we’re working on motion graphics for a video, a menu for a client’s DVD – just about… Read More »Working with color
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