What’s My Role?
Think of your next video as a feature film. Whether your video is for marketing & sales, training or motivation, each character in your video
Expert advice and industry best practices
The most important question
When planning a video shoot, I always prepare a list of interview questions for our projects. The list is usually based upon a script or
Be memorable
A recent article on huffingtonpost.com questioned whether this commercial was the “Worst Marketing Strategy Ever?” In the spot, two scientists explain how the litter works
So you want to shoot it yourself…
With the introduction of smaller, inexpensive video cameras, more and more clients are shooting their own video. They’re not necessarily shooting entire productions, but grabbing
A Picture is worth…
It’s remarkable how often people misunderstand what we’re trying to say. You’d think we’re speaking entirely different languages, there’s so much miscommunication. In our business,
Who Controls the Message?
Chevy claims their recent Chevy Apprentice campaign is a huge success – 21,000 ads were created and the commercials were emailed over 40,000 times –
Working with color
A client’s style guide is our bible when we’re working on motion graphics for a video, a menu for a client’s DVD – just about
Keeping it Simple
By now you’ve probably seen this clip from utube showing how the Apple’s iPod packaging would look if designed by Microsoft. Obviously, the creators of
Preproduction: Laying the Creative Groundwork
I was interviewed recently by a high school senior – she’s working on her senior project and hopes to make a video. She asked some