5 Questions to Ask Yourself Before You Do a Video
You’ve decided you need a video for your organization. You do your research, check out production companies and decide to call Heartwood for an estimate
Expert advice and industry best practices
It’s Okay to Talk With Your Hands
During an on-camera interview recently, something just wasn’t right. The person I was interviewing just didn’t look comfortable. Then I noticed that he had jammed
Tips for reading from a Teleprompter
Reading from a TelePrompter is a specific skill. It can be a bit daunting if you’re doing it for the first time. When you’re speaking
Making Video Work for Your Business – Do I Need to Hire Actors?
Anyone that appears in your video is literally the “face” of your organization – the image you project to the world. When creating a video
Why the “7 Minutes of Terror” Video Works
Even if you aren’t interested in the science behind the upcoming Mars landing, this video is a compelling story. It has all of the ingredients
Making Video Work for Your Business – Why Use Makeup?
First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but
Making Video Work for Your Business – Video on the Web
Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for
Six Clicks Under – Don’t Bury Your Video
Video on the web is often an afterthought. Let me rephrase that – where video is placed on a website is often an afterthought. I’ve
3 Simple Questions – the Keys to a Successful Video
Great camera work, attractive lighting, a riveting interview and a dynamic soundtrack – you have all the attributes of a successful video. But your product