Your Audience is like Soylent Green
I recently participated in a panel discussion for the NH Creative Club on the topic of Inbound Marketing. One of the tenets of inbound marketing
Expert advice and industry best practices
Build Yourself a Library
We’re a visual species. We respond to pictures. Think about how important visuals are to our communications. There’s a reason cat videos are so popular…
Making Video Work for Your Business – Do I Need to Hire Actors?
Anyone that appears in your video is literally the “face” of your organization – the image you project to the world. When creating a video
Making Video Work for Your Business – Why Use Makeup?
First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but
Making Video Work for Your Business – Video on the Web
Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for
Six Clicks Under – Don’t Bury Your Video
Video on the web is often an afterthought. Let me rephrase that – where video is placed on a website is often an afterthought. I’ve
YouTube is not a “type” of video
YouTube is a great way to deliver your video message. Without a carefully crafted message, your video will not meet your goals.
The Importance of Being Genuine
We produce an opening video for the “Ten Best Companies” breakfast each year. It’s a great way to jumpstart the discussion about what really makes
Super Bowl Ads 3 months later…
Think quick – what companies advertised during this year’s Super Bowl? Can’t name many, can you? If I’d paid $2.7 million for a thirty second spot,