Heartwood’s Rapid Response Team
You’re the focus of all activity every four years. Candidates, hopefuls, handlers, supporters and press descend upon your college as the nation prepares for the
Expert advice and industry best practices
Size Matters (bigger isn’t always better)
Technology, social media and the web have changed the way we absorb information. Think about the last time a facebook friend or someone on LinkedIn
But I don’t have time to do marketing…
Face it – we’re all busy. When another responsibility has been added to your already overflowing plate, marketing is one of the last things on
What’s My Role?
Think of your next video as a feature film. Whether your video is for marketing & sales, training or motivation, each character in your video
Video for Social Media – Be Strategic
We all know that video is one of the most powerful communication tools available. And with sites like Facebook and YouTube, it’s easier than ever
YouTube is not a “type” of video
YouTube is a great way to deliver your video message. Without a carefully crafted message, your video will not meet your goals.
Ask Chris
You don’t have to leave your hemisphere to tell a compelling story
It’s not every day you get paid to travel to Machu Picchu. But when Saint Anselm College called and asked us to create a video
The Importance of Being Genuine
We produce an opening video for the “Ten Best Companies” breakfast each year. It’s a great way to jumpstart the discussion about what really makes
Brainstorming
I was talking to a designer recently about the creative process. Her favorite part of any project is brainstorming. I agree. It’s an opportunity to