Making Video Work for Your Business – Video on the Web
Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for
Expert advice and industry best practices
Proof of Concept
The idea came out of a meeting with a client – how to share an experience from a person’s point of view. We had a
Six Clicks Under – Don’t Bury Your Video
Video on the web is often an afterthought. Let me rephrase that – where video is placed on a website is often an afterthought. I’ve
3 Simple Questions – the Keys to a Successful Video
Great camera work, attractive lighting, a riveting interview and a dynamic soundtrack – you have all the attributes of a successful video. But your product
Heartwood’s Rapid Response Team
You’re the focus of all activity every four years. Candidates, hopefuls, handlers, supporters and press descend upon your college as the nation prepares for the
Size Matters (bigger isn’t always better)
Technology, social media and the web have changed the way we absorb information. Think about the last time a facebook friend or someone on LinkedIn
But I don’t have time to do marketing…
Face it – we’re all busy. When another responsibility has been added to your already overflowing plate, marketing is one of the last things on
What’s My Role?
Think of your next video as a feature film. Whether your video is for marketing & sales, training or motivation, each character in your video
The most important question
When planning a video shoot, I always prepare a list of interview questions for our projects. The list is usually based upon a script or