Expert advice and industry best practices

The Importance of Being Genuine

We produce an opening video for the “Ten Best Companies” breakfast each year. It’s a great way to jumpstart the discussion about what really makes

So you want to shoot it yourself…

With the introduction of smaller, inexpensive video cameras, more and more clients are shooting their own video. They’re not necessarily shooting entire productions, but grabbing

Online video for PR

The ice storm that hit New Hampshire in December left 322,000 PSNH customers without power. While the line crews worked around the clock to restore

PR – now with video!

You’ve sent out your latest press release and you’re waiting for the queries to begin. And you’re waiting… and waiting… It’s becoming harder and harder

Super Bowl Ads 3 months later…

Think quick – what companies advertised during this year’s Super Bowl? Can’t name many, can you? If I’d paid $2.7 million for a thirty second spot,

Brainstorming

I was talking to a designer recently about the creative process. Her favorite part of any project is brainstorming. I agree. It’s an opportunity to

A Picture is worth…

It’s remarkable how often people misunderstand what we’re trying to say. You’d think we’re speaking entirely different languages, there’s so much miscommunication. In our business,