Animation is a powerful tool. How can you use it to get the most out of your communications?
We’ve learned a lot about communications over the years, but we recently learned some valuable lessons after we looked at some of our social media posts!
Your staff is made up of people with years of experience in their field. Whether you know it or not, you work with a team of Subject Matter Experts (SMEs). In an increasingly noisy media environment, these SMEs can help to differentiate your company from your competition. By featuring them in short, informational videos (on your website, social media or targeted emails) you can position your company and staff as experts in your field and share information that has real…
Life, liberty and the pursuit of happiness. As July 4th approaches, you’ll probably hear this phrase a few times. Why does this phrase stand out? Historically, it’s part of one of the most important documents in our country’s history. The writing is eloquent, inspirational and impactful. Jefferson was an accomplished writer – and one who knew how to use the Rule of 3. The Rule of 3 says that our brains are wired to retain a maximum of three to four points….
“You do not really understand something unless you can explain it to your grandmother.” – Albert Einstein I was recently conducting a pre-interview with a scientist working on research for a common chemotherapy drug, cisplatin. Cisplatin is one of the more effective treatments for ovarian cancer. The scientist developed new technology to analyze the effectiveness of Cisplatin right down to a single cell potentially while a patient is receiving their treatment. During the pre-interview call, I was having trouble getting…
