Your staff is made up of people with years of experience in their field. Whether you know it or not, you work with a team of Subject Matter Experts (SMEs). In an increasingly noisy media environment, these SMEs can help to differentiate your company from your competition. By featuring them in short, informational videos (on your website, social media or targeted emails) you can position your company and staff as experts in your field and share information that has real…
Life, liberty and the pursuit of happiness. As July 4th approaches, you’ll probably hear this phrase a few times. Why does this phrase stand out? Historically, it’s part of one of the most important documents in our country’s history. The writing is eloquent, inspirational and impactful. Jefferson was an accomplished writer – and one who knew how to use the Rule of 3. The Rule of 3 says that our brains are wired to retain a maximum of three to four points….
“You do not really understand something unless you can explain it to your grandmother.” – Albert Einstein I was recently conducting a pre-interview with a scientist working on research for a common chemotherapy drug, cisplatin. Cisplatin is one of the more effective treatments for ovarian cancer. The scientist developed new technology to analyze the effectiveness of Cisplatin right down to a single cell potentially while a patient is receiving their treatment. During the pre-interview call, I was having trouble getting…
Ah, Summer! Time to lie on the beach, take long drives or just swing in the hammock. What’s your soundtrack for this summer? Me, I like a good story. Professionally, I’m always looking for inspiration – interesting perspectives or techniques that I can use when working on stories of my own. It’s not just about the story, but how it’s told. How does the host/interviewer guide us through the story? What questions to they ask? So when I’m not listening…
I know that photos and videos are the most effective way to get peoples’ attention (it’s what I do for a living after all). So why am I surprised when a picture or video of my dog Roxy gets more attention than any other thing I post online? I thought about it some more and came up with 5 things we can all learn from my experience to improve our communications. Be yourself Roxy is who she is. There’s no pretense. If she’s…
