b-to-b - Heartwood Media https://heartwoodmedia.com Video Production Company Fri, 09 Jul 2021 11:21:02 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 5 Questions to Ask Yourself Before You Do a Video https://heartwoodmedia.com/5-video-questions/?utm_source=rss&utm_medium=rss&utm_campaign=5-video-questions Wed, 27 Apr 2016 18:25:30 +0000 http://heartwoodmedia.com/?p=2153 You’ve decided you need a video for your organization. You do your research, check out production companies and decide to call Heartwood for an estimate (good decision!) Before we create an estimate and a plan for your video, we need some information from you. These five questions will help us to create an estimate (and… 

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]]> Making Video Work for Your Business – Video on the Web https://heartwoodmedia.com/making-video-work-for-your-business-video-on-the-web/?utm_source=rss&utm_medium=rss&utm_campaign=making-video-work-for-your-business-video-on-the-web Wed, 28 Mar 2012 16:15:39 +0000 http://heartwoodmedia.com/blog/?p=186 Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for any type of marketing or outreach program.   To find out how people are using video on the web, we spoke with Jeff McPherson, principal at Silvertech. Silvertech is a… 

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]]> Six Clicks Under – Don’t Bury Your Video https://heartwoodmedia.com/six-clicks-under-dont-bury-your-video/?utm_source=rss&utm_medium=rss&utm_campaign=six-clicks-under-dont-bury-your-video Tue, 24 Jan 2012 18:55:50 +0000 http://heartwoodmedia.com/blog/?p=160 Video on the web is often an afterthought. Let me rephrase that – where video is placed on a website is often an afterthought. I’ve seen sites where the video is absolutely buried and difficult to find. And that’s a shame. Aside from face-to-face communications, video is the most compelling way to tell a story.… 

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]]> Marketing – it’s made of people! https://heartwoodmedia.com/marketing-its-made-of-people/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-its-made-of-people Fri, 10 Oct 2008 18:03:00 +0000 http://heartwoodmedia.com/flog/?p=31 During a recent kick-off meeting for a project, I was talking with a client about setting up phone interviews with current customers. I wanted to talk directly with some customers to find out what they really think about the client’s services. A product manager at the table played down the need to talk with the customer… 

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