chris conroy - Heartwood Media

Making Video Work for Your Business – Video on the Web

Heartwood Media — Wed, 28 Mar 2012 16:15:39 +0000

Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for any type of marketing or outreach program. To find out how people are using video on the web, we spoke with Jeff McPherson, principal at Silvertech. Silvertech is a…

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Heartwood’s Rapid Response Team

Heartwood Media — Tue, 28 Jun 2011 19:30:44 +0000

You’re the focus of all activity every four years. Candidates, hopefuls, handlers, supporters and press descend upon your college as the nation prepares for the next presidential campaign. How do you capitalize on the opportunity? You hire Heartwood to capture it all – stand ups by the press, students acting as runners for the networks,…

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Online video for PR

Heartwood Media — Fri, 16 Jan 2009 18:58:00 +0000

The ice storm that hit New Hampshire in December left 322,000 PSNH customers without power. While the line crews worked around the clock to restore power, the communications staff was working just as hard to keep the lines of communication open. Our goal was to have a new story about the progress for the public each…

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Super Bowl Ads 3 months later…

Heartwood Media — Thu, 08 May 2008 15:26:00 +0000

Think quick – what companies advertised during this year’s Super Bowl? Can’t name many, can you? If I’d paid $2.7 million for a thirty second spot, I wouldn’t be pleased. This year’s game was a classic (unless you’re a Patriot’s fan) – and viewers stayed with the game until the very end. That’s what advertisers hope…

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Brainstorming

Heartwood Media — Fri, 27 Apr 2007 19:38:00 +0000

I was talking to a designer recently about the creative process. Her favorite part of any project is brainstorming. I agree. It’s an opportunity to really think freely and play off each other’s ideas. We do this often when starting projects. We look at the available materials, the audience, the message and we let the…

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