online video - Heartwood Media https://heartwoodmedia.com Video Production Company Fri, 09 Jul 2021 11:21:02 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 Why You Should Think Evergreen When Planning Videos https://heartwoodmedia.com/think-evergreen-videos/?utm_source=rss&utm_medium=rss&utm_campaign=think-evergreen-videos Tue, 06 Jun 2017 19:10:27 +0000 http://heartwoodmedia.com/?p=2216 Many people tend to think about the immediate future – what’s coming up next? If you’re creating a video specific to a new product, service, or issue then timeliness is very important. But if you’re planning your video for the year, you should consider videos that are evergreen. In video terms, evergreen is good any… 

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]]> 5 Questions to Ask Yourself Before You Do a Video https://heartwoodmedia.com/5-video-questions/?utm_source=rss&utm_medium=rss&utm_campaign=5-video-questions Wed, 27 Apr 2016 18:25:30 +0000 http://heartwoodmedia.com/?p=2153 You’ve decided you need a video for your organization. You do your research, check out production companies and decide to call Heartwood for an estimate (good decision!) Before we create an estimate and a plan for your video, we need some information from you. These five questions will help us to create an estimate (and… 

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]]> Making Video Work for Your Business – Do I Need to Hire Actors? https://heartwoodmedia.com/making-video-work-for-your-business-do-i-need-to-hire-actors/?utm_source=rss&utm_medium=rss&utm_campaign=making-video-work-for-your-business-do-i-need-to-hire-actors Mon, 13 Aug 2012 14:48:58 +0000 http://heartwoodmedia.com/blog/?p=221 Anyone that appears in your video is literally the “face” of your organization – the image you project to the world. When creating a video you’re faced with an important decision. Do you use professional talent, an employee or someone you know? John Campanello of BetweenGigs Casting takes us through some of the considerations when… 

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]]> How to Make a Viral Video https://heartwoodmedia.com/how-to-make-a-viral-video/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-make-a-viral-video Mon, 30 Jul 2012 13:07:20 +0000 http://heartwoodmedia.com/blog/?p=206 You can’t. What you can do is create a video that has the potential to go viral. What is a viral video, anyway? Is it a video of a laughing baby shot with an iPhone? Is it a lipdub created by a school? Or is it an effort by a company to get you to… 

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]]> Making Video Work for Your Business – Why Use Makeup? https://heartwoodmedia.com/making-video-work-for-your-business-why-use-makeup/?utm_source=rss&utm_medium=rss&utm_campaign=making-video-work-for-your-business-why-use-makeup Wed, 13 Jun 2012 18:50:06 +0000 http://heartwoodmedia.com/blog/?p=198 First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but also affects how you feel on camera. In our interview with renowned makeup artist Kriss Soterion, we find out why makeup is an important aspect of most video productions.

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]]> Making Video Work for Your Business – Video on the Web https://heartwoodmedia.com/making-video-work-for-your-business-video-on-the-web/?utm_source=rss&utm_medium=rss&utm_campaign=making-video-work-for-your-business-video-on-the-web Wed, 28 Mar 2012 16:15:39 +0000 http://heartwoodmedia.com/blog/?p=186 Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for any type of marketing or outreach program.   To find out how people are using video on the web, we spoke with Jeff McPherson, principal at Silvertech. Silvertech is a… 

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]]> Six Clicks Under – Don’t Bury Your Video https://heartwoodmedia.com/six-clicks-under-dont-bury-your-video/?utm_source=rss&utm_medium=rss&utm_campaign=six-clicks-under-dont-bury-your-video Tue, 24 Jan 2012 18:55:50 +0000 http://heartwoodmedia.com/blog/?p=160 Video on the web is often an afterthought. Let me rephrase that – where video is placed on a website is often an afterthought. I’ve seen sites where the video is absolutely buried and difficult to find. And that’s a shame. Aside from face-to-face communications, video is the most compelling way to tell a story.… 

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]]> Size Matters (bigger isn’t always better) https://heartwoodmedia.com/size-matters-bigger-isnt-always-better/?utm_source=rss&utm_medium=rss&utm_campaign=size-matters-bigger-isnt-always-better Mon, 16 May 2011 20:49:31 +0000 http://heartwoodmedia.com/blog/?p=127 Technology, social media and the web have changed the way we absorb information. Think about the last time a facebook friend or someone on LinkedIn recommended an article. Did you read the entire article? My guess is that you scanned to decide whether it was worth your time. This behavior is leading to changes in… 

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]]> Video for Social Media – Be Strategic https://heartwoodmedia.com/video-for-social-media-be-strategic/?utm_source=rss&utm_medium=rss&utm_campaign=video-for-social-media-be-strategic Wed, 03 Nov 2010 14:42:29 +0000 http://heartwoodmedia.com/blog/?p=87 We all know that video is one of the most powerful communication tools available. And with sites like Facebook and YouTube, it’s easier than ever to get your video out. To get your message out requires a bit more planning. If you’re thinking about incorporating video in your social media plan (and you should!), consider… 

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