You’ve decided you need a video for your organization. You do your research, check out production companies and decide to call Heartwood for an estimate (good decision!) Before we create an estimate and a plan…
During an on-camera interview recently, something just wasn’t right. The person I was interviewing just didn’t look comfortable. Then I noticed that he had jammed his hands into the pockets of his suit jacket. He…
Reading from a TelePrompter is a specific skill. It can be a bit daunting if you’re doing it for the first time. When you’re speaking to someone – whether it’s one person or a hundred…
Anyone that appears in your video is literally the “face” of your organization – the image you project to the world. When creating a video you’re faced with an important decision. Do you use professional…
Even if you aren’t interested in the science behind the upcoming Mars landing, this video is a compelling story. It has all of the ingredients you want when you tell a story: interesting characters, great…
First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but also affects how you feel on camera. In our interview…
Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for any type of marketing or outreach program. To find…
Video on the web is often an afterthought. Let me rephrase that – where video is placed on a website is often an afterthought. I’ve seen sites where the video is absolutely buried and difficult…
Great camera work, attractive lighting, a riveting interview and a dynamic soundtrack – you have all the attributes of a successful video. But your product doesn’t sell, your employees don’t buy into the program, you…
