Comments on: Keeping it Simple https://heartwoodmedia.com/keeping-it-simple/?utm_source=rss&utm_medium=rss&utm_campaign=keeping-it-simple Video Production Company Tue, 12 Jun 2007 23:56:33 +0000 hourly 1 https://wordpress.org/?v=6.7.2 By: nick https://heartwoodmedia.com/keeping-it-simple/#comment-7 Tue, 12 Jun 2007 23:56:33 +0000 http://heartwoodmedia.com/flog/?p=24#comment-7 the true art of design is communicating everything as simply as possible.

I would be much more interested in the apple product than the microsoft product. Just going on those examples.

but I for one am interested in the core of the message, and not all the extra that is needed. But you have to have a brave client who won’t interfere in the design.

]]> By: Lee Richmond https://heartwoodmedia.com/keeping-it-simple/#comment-6 Fri, 17 Mar 2006 02:41:49 +0000 http://heartwoodmedia.com/flog/?p=24#comment-6 “Keeping it Simple” is absolutely the right idea — although far simpler said than done. A famous French aphorist once said, “If I had had more time, I would have written a shorter letter.” A tagline is a case in point. I’ve been a professional writer for decades, but I still find myself pacing the office for hours on end trying to come up with the perfect 4 or 5 words that will sum up the client’s value proposition while galvanizing the prospect to action. The trophy is worth the hunt, however.

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