Creating a video should be a positive experience for you and your team.

Video projects don’t have to be daunting. As with most things, the quality of the final product is completely dependent on the quality of the inputs during the process. Our goal is to make your video production process as efficient and painless as possible.

Like snowflakes, every project is unique. Some are complex, some simple and some require a quick turnaround. We can adjust the schedule and our video production services to meet your requirements.

There are three basic phases to each video:

Pre-production

Pre-production includes all the preparation that ensures that shooting days are productive. “Pre-pro” is where we get an understanding of who you are and what you’re trying to achieve. We’ll typically start with three questions:

• Who is your audience?
• What are you trying to communicate?
• How will you use the video (on the web, at a trade show, at an event, etc.)?

During pre-production we may do research, conduct phone interviews, work on the script or cast talent. Then, we look to you for feedback and approval in order to move forward.

Production

If we’ve done all of our work in pre-production, the actual production day or shoot day should be a piece of cake. We’ve agreed on your message, we know where we’re going to shoot and what we’re going to shoot.

The size of the crew will vary depending on the project – from a 3-person crew to 10 or more, if your project requires it. Don’t worry, you’ll know how many people to expect!

You (or a representative from your organization) should plan to be on site the day of the shoot. You will review shots on a monitor and answer questions that may arise.

Post-production

After shooting is complete, we review all of the footage and begin to piece the story together. We do our own internal review and revision cycle before sharing an edited version for your review. Logging (or cataloging) footage is a tedious, detail-oriented process. We believe providing you with online reviews of your video is the best use of time – yours and ours.

The first version of the video that you see is called a “rough-cut.” This is simply an early stage draft; it hasn’t been polished yet. We typically post rough cuts online so that you can solicit feedback from colleagues and members of your team. After you review the rough-cut, you provide feedback and we incorporate those changes in the next version of the video. We’ll then post the revised video for your review. This editing cycle runs a couple of times until we have a video that we’re all happy with.