When planning a video shoot, I always prepare a list of interview questions for our projects. The list is usually based upon a script or talking points I’ve discussed with the client. But the most important questions usually aren’t on that list. The followup questions are often the most important.
When responding to my questions, the person I’m interviewing is usually thinking their way through the response as they say it. We often get a complete response, but one with hesitation or some pauses. Their thoughts haven’t fully crystallized. That first question is essentially a rehearsal of their response. A followup question provides the opportunity for them to refine their response. This “take two” is often more focused and more complete.
The followup question isn’t appropriate for all situations – sometimes we’re looking for spontaneity or real emotion. But when you’re looking for a focused, specific soundbite the followup question is a useful tool.
