Everything Before the Shoot

• Letter of Agreement – The written handshake
• Kick-Off Meeting – Getting to know you and your goals
• Research – Each project is unique

Scripted Video Approach

• Treatment – Presenting our ideas to you
• Script – The Treatment with dialogue and direction
• Talent – Who appears in the video

Unscripted Video Approach (interview-based)

• Identify the Storytellers – Who is in front of the camera telling the story
• Pre-shoot Phone Interview – Can they tell your story?
• Treatment/Outline – Our roadmap for the shoot.

The Shoot

• Preparing for a Shoot – Getting our ducks in a row
• Scout Location – Does the location match the feel we want to communicate?
• Create a Schedule and Short list
• Makeup – HD stand for High Definition
• Shoot Day – Lights, camera, action!

Everything After the Shoot

• Review Round – The rough cut
• Client Watches the Video
• First Time – Watch it for the big picture
• Second Time – Watch it for the visuals
• Third Time – Watch it for the details
• Rough Cut 2 – Incorporating client feedback
• Final Round of Editing – Final tweaks, create video for distribution