Tips for reading from a Teleprompter
Reading from a TelePrompter is a specific skill. It can be a bit daunting if you’re doing it for the first time. When you’re speaking to someone – whether it’s one person or a hundred…
Why the “7 Minutes of Terror” Video Works
Even if you aren’t interested in the science behind the upcoming Mars landing, this video is a compelling story. It has all of the ingredients you want when you tell a story: interesting characters, great…
How to Make a Viral Video
You can’t. What you can do is create a video that has the potential to go viral. What is a viral video, anyway? Is it a video of a laughing baby shot with an iPhone?…
Making Video Work for Your Business – Why Use Makeup?
First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but also affects how you feel on camera. In our interview…
Making Video Work for Your Business – Video on the Web
Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for any type of marketing or outreach program. To find…
Proof of Concept
The idea came out of a meeting with a client – how to share an experience from a person’s point of view. We had a great, new, compact camera that we’ve been dying to use.…
Six Clicks Under – Don’t Bury Your Video
Video on the web is often an afterthought. Let me rephrase that – where video is placed on a website is often an afterthought. I’ve seen sites where the video is absolutely buried and difficult…
3 Simple Questions – the Keys to a Successful Video
Great camera work, attractive lighting, a riveting interview and a dynamic soundtrack – you have all the attributes of a successful video. But your product doesn’t sell, your employees don’t buy into the program, you…
Heartwood’s Rapid Response Team
You’re the focus of all activity every four years. Candidates, hopefuls, handlers, supporters and press descend upon your college as the nation prepares for the next presidential campaign. How do you capitalize on the opportunity?…