Heartwood Media - Heartwood Media https://heartwoodmedia.com Video Production Company Fri, 09 Jul 2021 11:30:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 Tips for reading from a Teleprompter https://heartwoodmedia.com/tips-for-reading-from-a-teleprompter/?utm_source=rss&utm_medium=rss&utm_campaign=tips-for-reading-from-a-teleprompter Mon, 19 Nov 2012 18:08:58 +0000 http://heartwoodmedia.com/blog/?p=231 Reading from a TelePrompter is a specific skill. It can be a bit daunting if you’re doing it for the first time. When you’re speaking to someone – whether it’s one person or a hundred – you’re getting some kind of feedback. It could be a smile or a nod of acknowledgement. It could be… Read More »Tips for reading from a Teleprompter

The post Tips for reading from a Teleprompter first appeared on Heartwood Media.

]]> Why the “7 Minutes of Terror” Video Works https://heartwoodmedia.com/why-7-minutes-of-terror-works/?utm_source=rss&utm_medium=rss&utm_campaign=why-7-minutes-of-terror-works Fri, 03 Aug 2012 14:49:17 +0000 http://heartwoodmedia.com/blog/?p=213 Even if you aren’t interested in the science behind the upcoming Mars landing, this video is a compelling story. It has all of the ingredients you want when you tell a story: interesting characters, great visuals and an interesting question – will this thing work? The commitment and the passion by everyone in the piece… Read More »Why the “7 Minutes of Terror” Video Works

The post Why the “7 Minutes of Terror” Video Works first appeared on Heartwood Media.

]]> How to Make a Viral Video https://heartwoodmedia.com/how-to-make-a-viral-video/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-make-a-viral-video Mon, 30 Jul 2012 13:07:20 +0000 http://heartwoodmedia.com/blog/?p=206 You can’t. What you can do is create a video that has the potential to go viral. What is a viral video, anyway? Is it a video of a laughing baby shot with an iPhone? Is it a lipdub created by a school? Or is it an effort by a company to get you to… Read More »How to Make a Viral Video

The post How to Make a Viral Video first appeared on Heartwood Media.

]]> Making Video Work for Your Business – Why Use Makeup? https://heartwoodmedia.com/making-video-work-for-your-business-why-use-makeup/?utm_source=rss&utm_medium=rss&utm_campaign=making-video-work-for-your-business-why-use-makeup Wed, 13 Jun 2012 18:50:06 +0000 http://heartwoodmedia.com/blog/?p=198 First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but also affects how you feel on camera. In our interview with renowned makeup artist Kriss Soterion, we find out why makeup is an important aspect of most video productions.

The post Making Video Work for Your Business – Why Use Makeup? first appeared on Heartwood Media.

]]> Making Video Work for Your Business – Video on the Web https://heartwoodmedia.com/making-video-work-for-your-business-video-on-the-web/?utm_source=rss&utm_medium=rss&utm_campaign=making-video-work-for-your-business-video-on-the-web Wed, 28 Mar 2012 16:15:39 +0000 http://heartwoodmedia.com/blog/?p=186 Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for any type of marketing or outreach program.   To find out how people are using video on the web, we spoke with Jeff McPherson, principal at Silvertech. Silvertech is a… Read More »Making Video Work for Your Business – Video on the Web

The post Making Video Work for Your Business – Video on the Web first appeared on Heartwood Media.

]]> Proof of Concept https://heartwoodmedia.com/proof-of-concept/?utm_source=rss&utm_medium=rss&utm_campaign=proof-of-concept Tue, 31 Jan 2012 16:25:04 +0000 http://heartwoodmedia.com/blog/?p=163 The idea came out of a meeting with a client – how to share an experience from a person’s point of view. We had a great, new, compact camera that we’ve been dying to use. We thought using this new camera in a “helmet cam” configuration might work. It would allows us to see things… Read More »Proof of Concept

The post Proof of Concept first appeared on Heartwood Media.

]]> Six Clicks Under – Don’t Bury Your Video https://heartwoodmedia.com/six-clicks-under-dont-bury-your-video/?utm_source=rss&utm_medium=rss&utm_campaign=six-clicks-under-dont-bury-your-video Tue, 24 Jan 2012 18:55:50 +0000 http://heartwoodmedia.com/blog/?p=160 Video on the web is often an afterthought. Let me rephrase that – where video is placed on a website is often an afterthought. I’ve seen sites where the video is absolutely buried and difficult to find. And that’s a shame. Aside from face-to-face communications, video is the most compelling way to tell a story.… Read More »Six Clicks Under – Don’t Bury Your Video

The post Six Clicks Under – Don’t Bury Your Video first appeared on Heartwood Media.

]]> 3 Simple Questions – the Keys to a Successful Video https://heartwoodmedia.com/3-simple-questions-the-keys-to-a-successful-video/?utm_source=rss&utm_medium=rss&utm_campaign=3-simple-questions-the-keys-to-a-successful-video Fri, 09 Sep 2011 16:18:46 +0000 http://heartwoodmedia.com/blog/?p=144 Great camera work, attractive lighting, a riveting interview and a dynamic soundtrack – you have all the attributes of a successful video. But your product doesn’t sell, your employees don’t buy into the program, you don’t connect with your donors or your PR message isn’t received as you intended. What’s missing? Every one of our… Read More »3 Simple Questions – the Keys to a Successful Video

The post 3 Simple Questions – the Keys to a Successful Video first appeared on Heartwood Media.

]]> Heartwood’s Rapid Response Team https://heartwoodmedia.com/heartwoods-rapid-response-team/?utm_source=rss&utm_medium=rss&utm_campaign=heartwoods-rapid-response-team Tue, 28 Jun 2011 19:30:44 +0000 http://heartwoodmedia.com/blog/?p=134 You’re the focus of all activity every four years. Candidates, hopefuls, handlers, supporters and press descend upon your college as the nation prepares for the next presidential campaign. How do you capitalize on the opportunity? You hire Heartwood to capture it all – stand ups by the press, students acting as runners for the networks,… Read More »Heartwood’s Rapid Response Team

The post Heartwood’s Rapid Response Team first appeared on Heartwood Media.

]]>