Technology, social media and the web have changed the way we absorb information. Think about the last time a facebook friend or someone on LinkedIn recommended an article. Did you read the entire article? My…
Face it – we’re all busy. When another responsibility has been added to your already overflowing plate, marketing is one of the last things on your mind. Here’s the good news – the marketing people…
Think of your next video as a feature film. Whether your video is for marketing & sales, training or motivation, each character in your video has a role – and that’s a good thing. When…
When planning a video shoot, I always prepare a list of interview questions for our projects. The list is usually based upon a script or talking points I’ve discussed with the client. But the most…
We all know that video is one of the most powerful communication tools available. And with sites like Facebook and YouTube, it’s easier than ever to get your video out. To get your message out…
A recent article on huffingtonpost.com questioned whether this commercial was the “Worst Marketing Strategy Ever?” In the spot, two scientists explain how the litter works better than others and mention that it’s made from corn.…
YouTube is a great way to deliver your video message. Without a carefully crafted message, your video will not meet your goals.
It’s not every day you get paid to travel to Machu Picchu. But when Saint Anselm College called and asked us to create a video about a group of students studying abroad, we jumped at…
We produce an opening video for the “Ten Best Companies” breakfast each year. It’s a great way to jumpstart the discussion about what really makes a company a great place to work. While each of…
