Skip to content

Expert advice and industry best practices

Heartwood’s Rapid Response Team

You’re the focus of all activity every four years. Candidates, hopefuls, handlers, supporters and press descend upon your college as the nation prepares for the

What’s My Role?

Think of your next video as a feature film. Whether your video is for marketing & sales, training or motivation, each character in your video

The most important question

When planning a video shoot, I always prepare a list of interview questions for our projects. The list is usually based upon a script or

Be memorable

A recent article on huffingtonpost.com questioned whether this commercial was the “Worst Marketing Strategy Ever?” In the spot, two scientists explain how the litter works