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The Importance of Being Genuine

We produce an opening video for the “Ten Best Companies” breakfast each year. It’s a great way to jumpstart the discussion about what really makes a company a great place to work. While each of… 

Marketing – it’s made of people!

During a recent kick-off meeting for a project, I was talking with a client about setting up phone interviews with current customers. I wanted to talk directly with some customers to find out what they…