Heartwood is taking a victory lap as we celebrate 20 years in the video production business. Video and how it’s used have come a long way in that time. Every phase of video production has changed…
You’ve decided you need a video for your organization. You do your research, check out production companies and decide to call Heartwood for an estimate (good decision!) Before we create an estimate and a plan…
I recently participated in a panel discussion for the NH Creative Club on the topic of Inbound Marketing. One of the tenets of inbound marketing is that you’re creating content that captures people’s attention, driving…
We’re a visual species. We respond to pictures. Think about how important visuals are to our communications. There’s a reason cat videos are so popular… So it’s often surprising how few organizations document their big…
Reading from a TelePrompter is a specific skill. It can be a bit daunting if you’re doing it for the first time. When you’re speaking to someone – whether it’s one person or a hundred…
Anyone that appears in your video is literally the “face” of your organization – the image you project to the world. When creating a video you’re faced with an important decision. Do you use professional…
Even if you aren’t interested in the science behind the upcoming Mars landing, this video is a compelling story. It has all of the ingredients you want when you tell a story: interesting characters, great…
You can’t. What you can do is create a video that has the potential to go viral. What is a viral video, anyway? Is it a video of a laughing baby shot with an iPhone?…
First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but also affects how you feel on camera. In our interview…
