public relations - Heartwood Media

Why You Should Think Evergreen When Planning Videos

Heartwood — Tue, 06 Jun 2017 19:10:27 +0000

Many people tend to think about the immediate future – what’s coming up next? If you’re creating a video specific to a new product, service, or issue then timeliness is very important. But if you’re planning your video for the year, you should consider videos that are evergreen. In video terms, evergreen is good any…

The post Why You Should Think Evergreen When Planning Videos first appeared on Heartwood Media.

20 Years of Video Changes, But It’s Still About the Messaging

Heartwood — Wed, 25 May 2016 14:45:54 +0000

Heartwood is taking a victory lap as we celebrate 20 years in the video production business. Video and how it’s used have come a long way in that time. Every phase of video production has changed in the last 20 years – from pre-production, to production, to post and even to delivery. What hasn’t changed is…

The post 20 Years of Video Changes, But It’s Still About the Messaging first appeared on Heartwood Media.

5 Questions to Ask Yourself Before You Do a Video

Heartwood — Wed, 27 Apr 2016 18:25:30 +0000

You’ve decided you need a video for your organization. You do your research, check out production companies and decide to call Heartwood for an estimate (good decision!) Before we create an estimate and a plan for your video, we need some information from you. These five questions will help us to create an estimate (and…

The post 5 Questions to Ask Yourself Before You Do a Video first appeared on Heartwood Media.

Your Audience is like Soylent Green

Heartwood — Thu, 13 Mar 2014 16:23:05 +0000

I recently participated in a panel discussion for the NH Creative Club on the topic of Inbound Marketing. One of the tenets of inbound marketing is that you’re creating content that captures people’s attention, driving them to find out more about your company. If you’re doing inbound marketing, it’s more important than ever to know…

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Build Yourself a Library

Heartwood — Thu, 14 Nov 2013 19:18:01 +0000

We’re a visual species. We respond to pictures. Think about how important visuals are to our communications. There’s a reason cat videos are so popular… So it’s often surprising how few organizations document their big events or milestones. It’s one of the simpler and less expensive things you can do. Pictures add life to press…

The post Build Yourself a Library first appeared on Heartwood Media.

Why the “7 Minutes of Terror” Video Works

Heartwood Media — Fri, 03 Aug 2012 14:49:17 +0000

Even if you aren’t interested in the science behind the upcoming Mars landing, this video is a compelling story. It has all of the ingredients you want when you tell a story: interesting characters, great visuals and an interesting question – will this thing work? The commitment and the passion by everyone in the piece…

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Making Video Work for Your Business – Why Use Makeup?

Heartwood Media — Wed, 13 Jun 2012 18:50:06 +0000

First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but also affects how you feel on camera. In our interview with renowned makeup artist Kriss Soterion, we find out why makeup is an important aspect of most video productions.

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Making Video Work for Your Business – Video on the Web

Heartwood Media — Wed, 28 Mar 2012 16:15:39 +0000

Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for any type of marketing or outreach program. To find out how people are using video on the web, we spoke with Jeff McPherson, principal at Silvertech. Silvertech is a…

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3 Simple Questions – the Keys to a Successful Video

Heartwood Media — Fri, 09 Sep 2011 16:18:46 +0000

Great camera work, attractive lighting, a riveting interview and a dynamic soundtrack – you have all the attributes of a successful video. But your product doesn’t sell, your employees don’t buy into the program, you don’t connect with your donors or your PR message isn’t received as you intended. What’s missing? Every one of our…

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