Social Media - Heartwood Media

Why You Should Think Evergreen When Planning Videos

Heartwood — Tue, 06 Jun 2017 19:10:27 +0000

Many people tend to think about the immediate future – what’s coming up next? If you’re creating a video specific to a new product, service, or issue then timeliness is very important. But if you’re planning your video for the year, you should consider videos that are evergreen. In video terms, evergreen is good any…

The post Why You Should Think Evergreen When Planning Videos first appeared on Heartwood Media.

20 Years of Video Changes, But It’s Still About the Messaging

Heartwood — Wed, 25 May 2016 14:45:54 +0000

Heartwood is taking a victory lap as we celebrate 20 years in the video production business. Video and how it’s used have come a long way in that time. Every phase of video production has changed in the last 20 years – from pre-production, to production, to post and even to delivery. What hasn’t changed is…

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5 Questions to Ask Yourself Before You Do a Video

Heartwood — Wed, 27 Apr 2016 18:25:30 +0000

You’ve decided you need a video for your organization. You do your research, check out production companies and decide to call Heartwood for an estimate (good decision!) Before we create an estimate and a plan for your video, we need some information from you. These five questions will help us to create an estimate (and…

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Build Yourself a Library

Heartwood — Thu, 14 Nov 2013 19:18:01 +0000

We’re a visual species. We respond to pictures. Think about how important visuals are to our communications. There’s a reason cat videos are so popular… So it’s often surprising how few organizations document their big events or milestones. It’s one of the simpler and less expensive things you can do. Pictures add life to press…

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Making Video Work for Your Business – Video on the Web

Heartwood Media — Wed, 28 Mar 2012 16:15:39 +0000

Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for any type of marketing or outreach program. To find out how people are using video on the web, we spoke with Jeff McPherson, principal at Silvertech. Silvertech is a…

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Size Matters (bigger isn’t always better)

Heartwood Media — Mon, 16 May 2011 20:49:31 +0000

Technology, social media and the web have changed the way we absorb information. Think about the last time a facebook friend or someone on LinkedIn recommended an article. Did you read the entire article? My guess is that you scanned to decide whether it was worth your time. This behavior is leading to changes in…

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Video for Social Media – Be Strategic

Heartwood Media — Wed, 03 Nov 2010 14:42:29 +0000

We all know that video is one of the most powerful communication tools available. And with sites like Facebook and YouTube, it’s easier than ever to get your video out. To get your message out requires a bit more planning. If you’re thinking about incorporating video in your social media plan (and you should!), consider…

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