“You do not really understand something unless you can explain it to your grandmother.” – Albert Einstein I was recently conducting a pre-interview with a scientist working on research for a common chemotherapy drug, cisplatin.… Explaining Something? Imagine You’re Telling Your Grandmother
Ah, Summer! Time to lie on the beach, take long drives or just swing in the hammock. What’s your soundtrack for this summer? Me, I like a good story. Professionally, I’m always looking for inspiration… 5 Storytelling Podcasts for Your Summer Soundtrack
I know that photos and videos are the most effective way to get peoples’ attention (it’s what I do for a living after all). So why am I surprised when a picture or video of my… 5 Things I Learned About Communications From Taking Video of My Dog
Many people tend to think about the immediate future – what’s coming up next? If you’re creating a video specific to a new product, service, or issue then timeliness is very important. But if you’re… Why You Should Think Evergreen When Planning Videos
We’ve all heard the statistics. YouTube gets 4 billion views a day and Facebook serves up around 8 billion views per day. It’s clear that people are watching video online. It’s also clear that there… Video Captions and Subtitles for Attracting Viewers and Better SEO
Heartwood is taking a victory lap as we celebrate 20 years in the video production business. Video and how it’s used have come a long way in that time. Every phase of video production has changed… 20 Years of Video Changes, But It’s Still About the Messaging
Heartwood Media Case Study: Bank of New Hampshire How video makes a big impact on brand awareness and business development for a state-wide bank. Situation: The banking field in New Hampshire is relatively crowded and… Video Makes a Big Impact on Brand Awareness and Business Development for a State-Wide Bank
You’ve decided you need a video for your organization. You do your research, check out production companies and decide to call Heartwood for an estimate (good decision!) Before we create an estimate and a plan… 5 Questions to Ask Yourself Before You Do a Video
Age-friendly communities. The phrase sounds a bit dry. Vibrant, multi-generational communities are important for everyone, but the idea doesn’t exactly leap off the page (or screen) at you. Enter Yvonne Goldsberry, President of the Endowment for… An Innovative Way to Use Video in an Annual Report
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