Your Customer’s Voice
If you’re doing video about your company and you’re only featuring executives and other employees, you’re missing out on one of your company’s best assets: your customers. Including a voice from outside the company gives…
Attract Top Talent With Video
Your company is growing and you need to attract new employees. Maybe you’ve exhausted the local pool of talent and need to reach a wider audience. Or perhaps you’re attracting plenty of applicants, but you’re…
Video Connects Us
“Some of the best friends ever and happiest times of my childhood still cherished decades later!” “Awesome video….I still think of Camp Q 45 years later! And, I am still friends with some of…
Don’t Rely on the Internet When Playing a Video
I’m delighted when a client tells me they’re going to debut a video we created at a big event. I cringe when they tell me they plan to stream it from the web. You just can’t…
Now is the Time to Get Your Execs in Front of a Camera
Very few people like to be on camera. You’d think with the proliferation of social media and the era of the selfie that people wouldn’t freeze up when you put them in front of a…
Communication Tips I Learned from Julia Child
I love to cook – really, just about anything about food and food preparation. So you won’t be surprised when I tell you that Julia Child is one of my idols. She could cook, she could…
Just Say No to Conference Rooms!
This may not be your conference room. But you get the idea – big table with a lot of chairs. It’s great for a board meeting, but not so much for an on-camera interview. The biggest…
Your Audience is like Soylent Green
I recently participated in a panel discussion for the NH Creative Club on the topic of Inbound Marketing. One of the tenets of inbound marketing is that you’re creating content that captures people’s attention, driving…
How to Choose the Right Voiceover for Your Video
You’ve thought about who you want to interview for your video. You’ve picked the perfect location and discussed how the graphics should look. Have you thought about the voiceover? The voice you use to tell…