Studies show that having a video your website can improve response rates by almost 50%. That’s an impressive figure. Video is now a necessity for any type of marketing or outreach program. To find…
The idea came out of a meeting with a client – how to share an experience from a person’s point of view. We had a great, new, compact camera that we’ve been dying to use.…
Video on the web is often an afterthought. Let me rephrase that – where video is placed on a website is often an afterthought. I’ve seen sites where the video is absolutely buried and difficult…
Great camera work, attractive lighting, a riveting interview and a dynamic soundtrack – you have all the attributes of a successful video. But your product doesn’t sell, your employees don’t buy into the program, you…
You’re the focus of all activity every four years. Candidates, hopefuls, handlers, supporters and press descend upon your college as the nation prepares for the next presidential campaign. How do you capitalize on the opportunity?…
Technology, social media and the web have changed the way we absorb information. Think about the last time a facebook friend or someone on LinkedIn recommended an article. Did you read the entire article? My…
Face it – we’re all busy. When another responsibility has been added to your already overflowing plate, marketing is one of the last things on your mind. Here’s the good news – the marketing people…
Think of your next video as a feature film. Whether your video is for marketing & sales, training or motivation, each character in your video has a role – and that’s a good thing. When…
When planning a video shoot, I always prepare a list of interview questions for our projects. The list is usually based upon a script or talking points I’ve discussed with the client. But the most…
