Brainstorming
I was talking to a designer recently about the creative process. Her favorite part of any project is brainstorming. I agree. It’s an opportunity to… Read More »Brainstorming
I was talking to a designer recently about the creative process. Her favorite part of any project is brainstorming. I agree. It’s an opportunity to… Read More »Brainstorming
It’s remarkable how often people misunderstand what we’re trying to say. You’d think we’re speaking entirely different languages, there’s so much miscommunication. In our business,… Read More »A Picture is worth…
Chevy claims their recent Chevy Apprentice campaign is a huge success – 21,000 ads were created and the commercials were emailed over 40,000 times –… Read More »Who Controls the Message?
A client’s style guide is our bible when we’re working on motion graphics for a video, a menu for a client’s DVD – just about… Read More »Working with color
By now you’ve probably seen this clip from utube showing how the Apple’s iPod packaging would look if designed by Microsoft. Obviously, the creators of… Read More »Keeping it Simple
I was interviewed recently by a high school senior – she’s working on her senior project and hopes to make a video. She asked some… Read More »Preproduction: Laying the Creative Groundwork
At a project meeting with a client, we discussed options for distributing a sales presentation video to their salespeople. DVD was an obvious choice, but… Read More »Will the video iPod change how we work?
Take a look at the two video clips below. The clip on top is a segment from a piece we produced for a local college.… Read More »It’s all in the editing (Part 2)
Editing is easily my favorite part of creating video. Even the most carefully scripted, storyboarded and thought out production can change once an editor gets… Read More »It’s all in the editing