Video for Social Media – Be Strategic
We all know that video is one of the most powerful communication tools available. And with sites like Facebook and YouTube, it’s easier than ever to get your video out. To get your message out…
Be memorable
A recent article on huffingtonpost.com questioned whether this commercial was the “Worst Marketing Strategy Ever?” In the spot, two scientists explain how the litter works better than others and mention that it’s made from corn.…
YouTube is not a “type” of video
YouTube is a great way to deliver your video message. Without a carefully crafted message, your video will not meet your goals.
You don’t have to leave your hemisphere to tell a compelling story
It’s not every day you get paid to travel to Machu Picchu. But when Saint Anselm College called and asked us to create a video about a group of students studying abroad, we jumped at…
The Importance of Being Genuine
We produce an opening video for the “Ten Best Companies” breakfast each year. It’s a great way to jumpstart the discussion about what really makes a company a great place to work. While each of…
Online video for PR
The ice storm that hit New Hampshire in December left 322,000 PSNH customers without power. While the line crews worked around the clock to restore power, the communications staff was working just as hard to…
Marketing – it’s made of people!
During a recent kick-off meeting for a project, I was talking with a client about setting up phone interviews with current customers. I wanted to talk directly with some customers to find out what they…
PR – now with video!
You’ve sent out your latest press release and you’re waiting for the queries to begin. And you’re waiting… and waiting… It’s becoming harder and harder to get attention. There’s just so much information out there.…
Super Bowl Ads 3 months later…
Think quick – what companies advertised during this year’s Super Bowl? Can’t name many, can you? If I’d paid $2.7 million for a thirty second spot, I wouldn’t be pleased. This year’s game was a classic…