Build Yourself a Library
We’re a visual species. We respond to pictures. Think about how important visuals are to our communications. There’s a reason cat videos are so popular… So it’s often surprising how few organizations document their big…
It’s Okay to Talk With Your Hands
During an on-camera interview recently, something just wasn’t right. The person I was interviewing just didn’t look comfortable. Then I noticed that he had jammed his hands into the pockets of his suit jacket. He…
What Not to Wear
When we schedule an on-camera interview we’re often asked, “What should I wear?”. That’s a great question, because how you look is the first impression you make. More often than not, we find it’s easier…
Tips for reading from a Teleprompter
Reading from a TelePrompter is a specific skill. It can be a bit daunting if you’re doing it for the first time. When you’re speaking to someone – whether it’s one person or a hundred…
Study Abroad Sizzle Reel
We get higher ed. Our experience translates into compelling and successful videos that tell your story and connect with your audience. Heartwood Media has over 15 years of experience producing admission, promotional, development and study…
Making Video Work for Your Business – Do I Need to Hire Actors?
Anyone that appears in your video is literally the “face” of your organization – the image you project to the world. When creating a video you’re faced with an important decision. Do you use professional…
Why the “7 Minutes of Terror” Video Works
Even if you aren’t interested in the science behind the upcoming Mars landing, this video is a compelling story. It has all of the ingredients you want when you tell a story: interesting characters, great…
How to Make a Viral Video
You can’t. What you can do is create a video that has the potential to go viral. What is a viral video, anyway? Is it a video of a laughing baby shot with an iPhone?…
Making Video Work for Your Business – Why Use Makeup?
First impressions count. And when you’re working in video, image is everything. The way you look not only sends a message to potential customers, but also affects how you feel on camera. In our interview…